Marketing attitudes towards the functional food and implications for market segmentation
Skúmanie príležitostí pre ďalšiu expanziu v kategórii funkčných potravín ako vysoko inovatívnych produktov na základe segmentácie trhu zo spotrebiteľského hľadiska. Analýza spotrebiteľov a ich vzťahu k funkčným potravinám, vzťah medzi výživou a zdravím, dôvera k určitým subjektom na trhu potravín, k...
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