Corporate brand management Marken als Anker strategischer Führung von Unternehmen
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | tedesco |
| Pubblicazione: |
Wiesbaden
Gabler
2006
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| Edizione: | 2. aktualis. und erg. Aufl. |
| Soggetti: | |
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