Marketing management: an international perspective case studies
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| Altri autori: | , |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Basingstoke
Macmillan Business
1999
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| Soggetti: | |
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MARC
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| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Marketing management: an international perspective |b case studies |c edited by Kamran Kashani and Dominique Turpin |
| 264 | 1 | |a Basingstoke |b Macmillan Business |c 1999 | |
| 300 | |a xvii, 487 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a marketing medzinárodný |
| 610 | 2 | 0 | |a štúdie prípadové |
| 700 | 1 | |a Kashani, Kamran | |
| 700 | 1 | |a Turpin, Dominique | |