Word of mouth marketing in the hotel industry
"Word of mouth marketing" v hotelierstve. Z histórie použitia výrazu word of mouth marketing. Charakteristika výrazu. Ústna komunikácia. Využitie word of mouth v marketingu v hotelierstve.
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| Format: | Chapitre de livre |
| Langue: | anglais |
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| LEADER | 00000nla$a2200000$$$4500 | ||
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| 005 | 20240502072449.5 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Word of mouth marketing in the hotel industry |c Roman Staňo |
| 520 | |a "Word of mouth marketing" v hotelierstve. Z histórie použitia výrazu word of mouth marketing. Charakteristika výrazu. Ústna komunikácia. Využitie word of mouth v marketingu v hotelierstve. | ||
| 610 | 2 | 0 | |a hotelierstvo |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a komunikácia verbálna |
| 100 | 1 | |a Staňo, Roman | |