Word of mouth marketing in the hotel industry

"Word of mouth marketing" v hotelierstve. Z histórie použitia výrazu word of mouth marketing. Charakteristika výrazu. Ústna komunikácia. Využitie word of mouth v marketingu v hotelierstve.

Bibliographic Details

Main Author:	Staňo, Roman
Format:	Book Chapter
Language:	English
Subjects:	hotelierstvo marketing komunikácia marketingová komunikácia verbálna
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