Environmental sustainability as a source of competitive advantage: implications for marketing strategy
Trvalo udržateľný rozvoj a nové spôsoby podnikateľského myslenia. Význam udržateľnosti v obchodných stratégiách vnímaný ako konkurenčná výhoda. Stratégia zelenšieho podnikania na príklade spoločnosti Samsung.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book Chapter |
| Language: | English |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Environmental sustainability as a source of competitive advantage: implications for marketing strategy
- Management Systems as a Competitive Advantage in Marketing Strategy. 1.3
- Benchmarking and competitive advantage
- Modern marketing in the business practice - the source of competitive advantage in the global market
- Building competitive advantage
- Corporate Social Responsibility as a Source of Competitive Advantage in the Application of Competitive Strategies of Banks in Slovakia
- Význam marketingovej stratégie podniku orientovaného na TQEM ako konkurenčného faktora