Environmental sustainability as a source of competitive advantage: implications for marketing strategy
Trvalo udržateľný rozvoj a nové spôsoby podnikateľského myslenia. Význam udržateľnosti v obchodných stratégiách vnímaný ako konkurenčná výhoda. Stratégia zelenšieho podnikania na príklade spoločnosti Samsung.
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| Natura: | Capitolo di libro |
| Lingua: | inglese |
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