<The> complete marketer 60 essential concepts for marketing excellence
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2013
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0185499 | ||
| 005 | 20230109114430.9 | ||
| 020 | |a 978-0-7494-6676-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a <The> complete marketer |b 60 essential concepts for marketing excellence |c Malcolm McDonald and Mike Meldrum |
| 264 | 1 | |a London |b Kogan Page |c 2013 | |
| 300 | |a 322 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a koncepcie |
| 610 | 2 | 0 | |a digitalizácia |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a štruktúra organizačná |
| 100 | 1 | |a McDonald, Malcolm | |
| 700 | 1 | |a Meldrum, Mike | |