<The> complete marketer 60 essential concepts for marketing excellence

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Bibliographic Details
Main Author:	McDonald, Malcolm
Other Authors:	Meldrum, Mike
Format:	Book
Language:	English
Published:	London Kogan Page 2013
Subjects:	marketing koncepcie digitalizácia zákazníci marketing mix manažment komunikácia marketingová plánovanie štruktúra organizačná
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