Management of the retail processes by the tools of marketing
Priestorový marketing (geomarketing, spatial marketing) a nástroj GIS (geographic information system) ako zdroj inovačnej stratégie. Maloobchodné lokácie a GIS - modelovanie. Reklama a marketing manažment v maloobchode.
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| Format: | Book Chapter |
| Language: | English |
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