Management of the retail processes by the tools of marketing
Priestorový marketing (geomarketing, spatial marketing) a nástroj GIS (geographic information system) ako zdroj inovačnej stratégie. Maloobchodné lokácie a GIS - modelovanie. Reklama a marketing manažment v maloobchode.
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| Natura: | Capitolo di libro |
| Lingua: | inglese |
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| LEADER | 00000naa$a2200000$$$4500 | ||
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| 001 | 0197258 | ||
| 005 | 20240502073331.6 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Management of the retail processes by the tools of marketing |c Marian Toman |
| 520 | |a Priestorový marketing (geomarketing, spatial marketing) a nástroj GIS (geographic information system) ako zdroj inovačnej stratégie. Maloobchodné lokácie a GIS - modelovanie. Reklama a marketing manažment v maloobchode. | ||
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a maloobchod |
| 610 | 2 | 0 | |a analýzy |
| 610 | 2 | 0 | |a geografia |
| 610 | 2 | 0 | |a ekonomika priestorová |
| 100 | 1 | |a Toman, Marian, 1970- | |