Franchising - Modern Form of Business for Small and Medium sized Enterprises

Franchising ako vertikálny marketingový systém. Definícia. Makroekonomické a mikroekonomické dimenzie franchisingu. Podstata franchisingu. Franchising v Európe, na Slovensku a v Čechách. Perspektívy franchisingu v 21. storočí.

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Bibliographische Detailangaben
1. Verfasser:	Orgonáš, Jozef, 1957-
Format:	Buchkapitel
Sprache:	Englisch
Schlagworte:	franchising stredná Európa Slovensko Česko podnik malý podnik stredný podnikanie malé podnikanie stredné
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