Franchising - Modern Form of Business for Small and Medium sized Enterprises
Franchising ako vertikálny marketingový systém. Definícia. Makroekonomické a mikroekonomické dimenzie franchisingu. Podstata franchisingu. Franchising v Európe, na Slovensku a v Čechách. Perspektívy franchisingu v 21. storočí.
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| Natura: | Capitolo di libro |
| Lingua: | inglese |
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