Social Responsibility & Ethics in Marketing During Crisis
Súčasný pohľad na marketingovú komunikáciu počas krízy spôsobenej pandémiou COVID-19. Analýza krízových komunikačných nástrojov podľa krajiny alebo organizácie. Podnikateľská etika v období koronakrízy. Usmernenia a koncepčný rámec pre krízovú komunikáciu v kontexte COVID-19.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book Chapter |
| Language: | English |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Social Responsibility & Ethics in Marketing During Crisis
- Ethics and Corporate Social Responsibility on the Food Market
- Corporate Social Responsibility Disclosure and Firm Performance: Evidence From Vietnam
- Beyond the Crisis: Role and Effects of Corporate Social Responsibility during the COVID-19 Pandemic
- Modifications and culture-bound insights into business ethics
- Corporate social responsibility in the globalized Europe
- Responsibility As the Basis for Ethical Conduct