Social Responsibility & Ethics in Marketing During Crisis
Súčasný pohľad na marketingovú komunikáciu počas krízy spôsobenej pandémiou COVID-19. Analýza krízových komunikačných nástrojov podľa krajiny alebo organizácie. Podnikateľská etika v období koronakrízy. Usmernenia a koncepčný rámec pre krízovú komunikáciu v kontexte COVID-19.
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