Marketing In Creative Industries Value, Experience and Creativity
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke
Palgrave Macmillan
2015
|
| Edition: | 1st Edition |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0277311 | ||
| 005 | 20240312115837.8 | ||
| 020 | |a 978-0-230-38024-0 | ||
| 020 | |a 978-0-230-38023-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Marketing In Creative Industries |b Value, Experience and Creativity |c Gabriele Troilo |
| 250 | |a 1st Edition | ||
| 264 | 1 | |a Basingstoke |b Palgrave Macmillan |c 2015 | |
| 300 | |a 369 s. | ||
| 610 | 2 | 0 | |a priemysel kreatívny |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a riadenie vzťahov so zákazníkmi |
| 610 | 2 | 0 | |a rozhodovanie strategické |
| 610 | 2 | 0 | |a systémy informačné |
| 610 | 2 | 0 | |a spokojnosť zákazníkov |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a analýza swot |
| 100 | 1 | |a Troilo, Gabriele | |