Advertising Strategy According to the Concept of the FCB Model in the Conditions of the Various Generations
Overenie platnosti tradičnej teoretickej definície modelu Foote, Cone & Belding (FCB) založenej na použití reprezentatívnych produktov týkajúcich sa veku (generácie) a pohlavia vybranej cieľovej skupiny v podmienkach ČR. Verifikácia platnosti definovaných reklamných stratégií v danom modeli so súčas...
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Capitolo di libro |
| Lingua: | inglese |
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Documenti analoghi: Advertising Strategy According to the Concept of the FCB Model in the Conditions of the Various Generations
- Explore the Popularity and Emotional Association of Colours in the Generation Z Cohort
- Emplyment of Generation Y, Z in the Labor Market in the Conditions of the Industry 4.0 Concept
- <The> Role of Self-perceived Age in Advertising Strategies
- Efficient Display Advertisement
- Reframing Celebrity Endorsement in the Age of Influencer Marketing: Generational Reflections and Emerging Trends
- <The> Role of a brand in purchasing behavior of Generation X and senior customers: a study of various aspects of the impact of a brand