Brand Seduction as a Tool for Brand's Success: Conceptualizing the Term
Tento článok predstavuje Brand Seduction ako kľúčový prvok pre úspech v dnešnom marketingu. Autor definoval Brand Seduction pre použitie tohto konceptu v empirickom výskume. Brand Seduction bol definovaný na základe literárnej rešerše pomocou kódovacích techník pre kvalitatívny výskum. Výsledkom pro...
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| Langue: | anglais |
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