Reputation Management As a Part of Online Branding Infrastructure of Luxury Hotels on the Adriatic Coast - Pre and Post Covid-19 Perspective
Hľadanie optimálnych prístupov k budovaniu online infraštruktúry luxusných značiek je oblasťou, ktorá v časoch zrýchlenej digitalizácie naberá mimoriadne dynamický rozmer. Cieľom štúdie je preskúmať zmeny úrovne online reputácie vybraných luxusných hotelov na pobreží Jadranského mora a porovnať ich...
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| Format: | Book Chapter |
| Language: | English |
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