Retailer Processes Centred on the Food Market as the Main Determinate of Business Models in the Context of Retail Size
Cieľom príspevku je poskytnúť prehľad obchodných modelov založených na veľkosti maloobchodných prevádzok potravín a na identifikácii vybraných aktivít zameraných na zvýšenie konkurencieschopnosti a vytváranie hodnoty pre zákazníkov. Prieskumnú vzorku tvorilo 250 obchodov, ktorých manažéri boli skúma...
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