Intervention and Adaptation Options for Measuring Brand Trust in the Context of Its Dimensionality with an Emphasis on the Generational Context
Rozbor modelu vnímania dôvery u vybranej značky (Subway) pomocou upraveného nástroja "Vnímaná dôvera k značke" a skúmanie rozdielu v generačnom vnímaní dôvery v skúmanú značku.
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| Format: | Book Chapter |
| Language: | English |
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