Comparison of Generation Z Expectations in Regarde to Creative Marketing Communication Tools in the Digital Environment
Generácia Z (narodená medzi rokmi 1997 a 2012) je považovaná za jednu z najdôležitejších a najvplyvnejších spotrebiteľských skupín na dnešnom trhu. Táto generácia sa vyznačuje špecifickými hodnotami, vysokými technologickými zručnosťami a jasnými požiadavkami na marketingovú komunikáciu. Cieľom toht...
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| Format: | Book Chapter |
| Language: | English |
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