Ethical Perceptions of Foreign Product Purchases Among Generation Z: The Impact of Patriotism, Ethnocentrism, and Worldmindedness
Pochopenie úrovne etnocentrizmu, patriotizmu a svetonázoru u spotrebiteľov je pre marketérov kľúčové, pretože tieto faktory ovplyvňujú preferencie spotrebiteľov, nákupné rozhodnutia, vernosť značke a v konečnom dôsledku aj domácu ekonomiku. Cieľom tejto práce je preskúmať vlastenecké a etnocentrické...
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