Ethical Perceptions of Foreign Product Purchases Among Generation Z: The Impact of Patriotism, Ethnocentrism, and Worldmindedness
Pochopenie úrovne etnocentrizmu, patriotizmu a svetonázoru u spotrebiteľov je pre marketérov kľúčové, pretože tieto faktory ovplyvňujú preferencie spotrebiteľov, nákupné rozhodnutia, vernosť značke a v konečnom dôsledku aj domácu ekonomiku. Cieľom tejto práce je preskúmať vlastenecké a etnocentrické...
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Capitolo di libro |
| Lingua: | inglese |
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Documenti analoghi: Ethical Perceptions of Foreign Product Purchases Among Generation Z: The Impact of Patriotism, Ethnocentrism, and Worldmindedness
- <The> Impact of Consumer Ethnocentrism and the Patriotism on Judgement for Selected Domestic Products: The Case of Slovakia
- Consumer Ethnocentrism in Generation Z: Alternative Insights Through the Lens of CEESCALE
- Perception of Consumers in the Context of Domestic Production by Young Slovaks Based on Consumer Ethnocentrism
- Generation Z Music Perception in the Context of Sound Marketing
- An Innovative Pilot Study of Ethnocentrism in the Context of Visual Elements in Marketing Management
- The Celebrity Effect: Purchasing Patterns of Generations Y and Z