Segmenting eWOM Seekers in Tourist Destinations: Communication Dynamics in Czechia and Slovakia
Táto štúdia skúma segmentáciu záujemcov o elektronické ústne sprostredkovanie informácií (eWOM) v turistických destináciách so zameraním na komunikačné preferencie a kanály. Cieľom je zlepšiť pochopenie správania v oblasti eWOM nad rámec tradičných sociodemografických faktorov s dôrazom na komunikač...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book Chapter |
| Language: | English |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Segmenting eWOM Seekers in Tourist Destinations: Communication Dynamics in Czechia and Slovakia
- Defining the basic aims of a tourist destination
- Marketing analysis - what will attract potential tourists to visit the destination
- The Relationship between the Degree of Knowledge and the Perception of the Importance of the Route of Tourist Routes. Case Study: Tourist Destination Arieseni, Romania
- Tourists from Canada as priority customers of the Ukrainian tourism product
- Slovakia - a perspective tourism destination
- Jak přeložit British Tourist Autority?