Classics in Marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Santa Monica
Goodyer Publ. Co.
1978
|
| Edition: | 1. ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c001069 | ||
| 005 | 20221220103140.1 | ||
| 020 | |a 0-87620-191-5 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Classics in Marketing |c Glenn C. Walters, Donald P. Robin |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Santa Monica |b Goodyer Publ. Co. |c 1978 | |
| 300 | |a 510 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a teórie ekonomické |
| 610 | 2 | 0 | |a koncepcie |
| 610 | 2 | 0 | |a tovar |
| 610 | 2 | 0 | |a klasifikácia výrobkov |
| 610 | 2 | 0 | |a vývoj výrobku |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a analýza trhu |
| 100 | 1 | |a Walters, Glenn C. | |
| 700 | 1 | |a Robin, Donald P. | |