Fundamentals of Marketing Marketing Perspectives from Business Week to Accompany

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Main Author: Stanton, William J.
Other Authors: Etzel, Michael J., Walker, Bruce J.
Format: Book
Language:English
Published: New York MacGraw-Hill 1991
Edition:9. ed.
Subjects:
marketing
tlač
USA
analýza trhu
spotrebitelia
správanie
podnik
plánovanie výroby
tvorba cien
distribúcia
obchod
predaj
trh
reklama
služby
manažment
prognózovanie
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Physical Description:179 s.
ISBN:0-07-060965-9

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