Principles of Marketing
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Glenview
Scott, Foresman and Co.
1990
|
| Edition: | 3. ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c001084 | ||
| 005 | 20221206123030.4 | ||
| 020 | |a 0-673-38565-5 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Principles of Marketing |c Thomas C. Kinnear, Kenneth L. Bernhardt |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Glenview |b Scott, Foresman and Co. |c 1990 | |
| 300 | |a 765 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie |
| 610 | 2 | 0 | |a výskum trhu |
| 610 | 2 | 0 | |a vývoj výrobku |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a trh medzinárodný |
| 100 | 1 | |a Kinnear, Thomas C. | |
| 700 | 1 | |a Bernhardt, Kenneth L. | |