Simulated Test Marketing Technology for Launching Successful New Products
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York
Lexington Books
1994
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| Edition: | 1. ed. |
| Subjects: | |
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| Physical Description: | 306 s. |
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| ISBN: | 0-02-905505-9 |