Simulated Test Marketing Technology for Launching Successful New Products

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Bibliographic Details
Main Author:	Clancy, Kevin J.
Other Authors:	Shulman, Robert S., Wolf, Marianne M.
Format:	Book
Language:	English
Published:	New York Lexington Books 1994
Edition:	1. ed.
Subjects:	výrobky nové technológie nové modelovanie modely simulačné výskum vedeckotechnický počítače marketing
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245	1	0	\|a Simulated Test Marketing \|b Technology for Launching Successful New Products \|c Kevin J. Clancy, Robert S. Shulman, Marianne M. Wolf
250			\|a 1. ed.
264		1	\|a New York \|b Lexington Books \|c 1994
300			\|a 306 s.
610	2	0	\|a výrobky nové
610	2	0	\|a technológie nové
610	2	0	\|a modelovanie
610	2	0	\|a modely simulačné
610	2	0	\|a výskum vedeckotechnický
610	2	0	\|a počítače
610	2	0	\|a marketing
100	1		\|a Clancy, Kevin J.
700	1		\|a Shulman, Robert S.
700	1		\|a Wolf, Marianne M.