APA (7th ed.) Citation
Bartels, R. (1988). <The> History of Marketing Thought (3. ed.). Publishing Horizons.
Chicago Style (17th ed.) Citation
Bartels, Robert. <The> History of Marketing Thought. 3. ed. Columbus: Publishing Horizons, 1988.
MLA (9th ed.) Citation
Bartels, Robert. <The> History of Marketing Thought. 3. ed. Publishing Horizons, 1988.
Warning: These citations may not always be 100% accurate.