Bartels, R. (1988). <The> History of Marketing Thought (3. ed.). Publishing Horizons.
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Citação norma Chicago
Bartels, Robert. <The> History of Marketing Thought. 3. ed. Columbus: Publishing Horizons, 1988.
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Citação norma MLA
Bartels, Robert. <The> History of Marketing Thought. 3. ed. Publishing Horizons, 1988.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.