Cita APA (7a ed.)
Bartels, R. (1988). <The> History of Marketing Thought (3. ed.). Publishing Horizons.
Cita Chicago Style (17a ed.)
Bartels, Robert. <The> History of Marketing Thought. 3. ed. Columbus: Publishing Horizons, 1988.
Cita MLA (9a ed.)
Bartels, Robert. <The> History of Marketing Thought. 3. ed. Publishing Horizons, 1988.
Precaución: Estas citas no son 100% exactas.