Introduction to marketing management text and cases
Guardado en:
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Homewood
RICHARD D. IRWIN, INC.
1985
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| Edición: | 5. ed. |
| Colección: | <The> Irwin series in marketing
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| Materias: | |
| Etiquetas: |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c101977 | ||
| 005 | 20221123135417.9 | ||
| 020 | |a 0-256-03236-X | ||
| 041 | 0 | |a eng | |
| 044 | |a us | ||
| 245 | 1 | 0 | |a Introduction to marketing management |b text and cases |c James D. Scott, Martin R. Warshaw, James R. Taylor |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Homewood |b RICHARD D. IRWIN, INC. |c 1985 | |
| 300 | |a 818 s. | ||
| 490 | 1 | |a <The> Irwin series in marketing | |
| 830 | 0 | |a <The> Irwin series in marketing | |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a rozhodovanie manažérske |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a trh |
| 100 | 1 | |a Scott, James D. | |
| 700 | 1 | |a Warshaw, Martin R. | |
| 700 | 1 | |a Taylor, James R. | |