Introduction to marketing management text and cases

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Main Author: Scott, James D.
Other Authors: Warshaw, Martin R., Taylor, James R.
Format: Book
Language:English
Published: Homewood RICHARD D. IRWIN, INC. 1985
Edition:5. ed.
Series:<The> Irwin series in marketing
Subjects:
marketing manažment
správanie spotrebiteľa
stratégia marketingová
produkty
rozhodovanie manažérske
distribúcia
ceny
trh
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