-
Jak cool značky zůstávají hot marketing zaměřený na mladou "generaci Y"
-
Jak cool značky zůstávají hot : Marketing zaměřený na mladou "generaci Y"
-
How Brands Grow What Marketers Don't Know
-
Brand Meaning for Consumers From Dissimilar Generations
-
Impact of the product quality on consumer satisfaction and corporate brand
-
Brand Management Co-creating Meaningful Brands
-
<The> Role of a brand in purchasing behavior of Generation X and senior customers: a study of various aspects of the impact of a brand
-
Brand Position of Slovak Company
-
Estonian Identity Construction Between Nation Branding and Building
-
Brand Management
-
Determinanty rozdielov medzi spokojnosťou a lojalitou k značke
-
<The> Effect of Country of Origin Image on Hierarchical Process of Consumer Based Brand Equity
-
Domestic versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust
-
Introductory Chapter: Brand Management as Part of Corporate Identity
-
The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars
-
Branding, including corporate identity, brand equity, private brand, brand management, genericized trademark, naming rights, luxury good, store brand, british airways ethnic liveries, umbrella brand, web 2.0, brand strength analysis, brandable software
-
Strengthening Brand Awareness As a Determinant of Consumer Loyalty
-
The Influence of Non-product-related Attributes on Media Brands' Consumption
-
Brand building budování obchodní značky
-
<The> Customer’s Brand Experience in the Light of Selected Performance Indicators in the Social Media Environment
-
Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands in the Context of Global Pandemic
-
Strategic Brand Management Lessons for Winning Brands in Globalized Markets
-
Designing Brand Identity A Comprehensive Guide to the World of Brands and Branding
-
<The> Brand Equity