Kellog on branding <the> marketing faculty of the Kellogg School of Management
Uložené v:
| Ďalší autori: | , |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydavateľské údaje: |
Hoboken
Wiley
2005
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| Predmet: | |
| Tagy: |
Žiadne tagy, Buďte prvý, kto otaguje tento záznam!
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0116604 | ||
| 005 | 20221129082725.7 | ||
| 020 | |a 0-471-69016-3 | ||
| 020 | |a 978-0-471-69016-0 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Kellog on branding |b <the> marketing faculty of the Kellogg School of Management |c edited by: Alice M. Tybout and Tim Calkins ; foreword by: Philip Kotler |
| 264 | 1 | |a Hoboken |b Wiley |c 2005 | |
| 300 | |a 334 s. | ||
| 610 | 2 | 0 | |a značky výrobné |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a tovar |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a kultúra podniková |
| 610 | 2 | 0 | |a stratégia podnikateľská |
| 610 | 2 | 0 | |a značky kvality |
| 700 | 1 | |a Tybout, Alice M. | |
| 700 | 1 | |a Calkins, Tim | |