Adapting a corporate culture to the changing circumstances – cultural change through social media
Sociálne médiá predstavujú zložitý jav, ktorý je výzvou pre firemnú komunikáciu, nesie určité riziká, ale zároveň ponúka aj veľa príležitostí. Procesy spojené s kultúrnymi a štrukturálnymi zmenami, ktoré umožňujú ich efektívne využitie, sa v organizácii implementujú postupne. Toto je jediný spôsob,...
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