Global brand strategy world-wise marketing in the age of branding
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Palgrave Macmillan
2017
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| Subjects: | |
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| Physical Description: | xxiv, 319 s. |
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| ISBN: | 978-1-349-94993-9 |