Global brand strategy world-wise marketing in the age of branding
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Palgrave Macmillan
2017
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0234988 | ||
| 005 | 20230109073047.1 | ||
| 020 | |a 978-1-349-94993-9 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Global brand strategy |b world-wise marketing in the age of branding |c Jan-Benedict Steenkamp |
| 264 | 1 | |a London |b Palgrave Macmillan |c 2017 | |
| 300 | |a xxiv, 319 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a budovanie značky |
| 610 | 2 | 0 | |a marketing medzinárodný |
| 610 | 2 | 0 | |a zodpovednosť podniku spoločenská |
| 610 | 2 | 0 | |a manažment značky |
| 100 | 1 | |a Steenkamp, Jan-Benedict | |