Customer Relationship Management and Its Usage in Industry 4.0 Business Environment
Cieľom príspevku je analyzovať aplikáciu metódy Customer Relationship Management (CRM) v podnikateľskom prostredí v medzinárodnom meradle. Príspevok pozostáva z dvoch častí. Prvá časť je venovaná teoretickému zhodnoteniu CRM ako jedného z moderných trendov v manažmente. Druhá časť obsahuje diskusiu...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Capítulo de Livro |
| Idioma: | inglês |
| Assuntos: | |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|
Registos relacionados: Customer Relationship Management and Its Usage in Industry 4.0 Business Environment
- Employee Engagement and Its Usage in Industry 4.0 Business Environment
- The Role of Satisfaction and Loyalty Management in Slovak Enterprises in the Current Industrial Revolution
- Digital Transformation Ongoing in Industry 4.0 Environment
- Industry 4.0 Proceedings: Business & Industry 4.0 : Society & Industry 4.0 : International Scientific Conference : 13.-16. December 2017, Borovets, Bulgaria
- Insurance 4.0 Benefits and Challenges of Digital Transformation
- Customer Relationship Management as a Tool for Innovative Management