Handbook of marketing scales multi-Item measures for marketing and consumer behavior research
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| Auteur principal: | |
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| Autres auteurs: | , |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Newbury Park
SAGE Publ.
1993
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| Édition: | 1. ed. |
| Sujets: | |
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