Handbook of marketing scales multi-Item measures for marketing and consumer behavior research
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| Autor principal: | |
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| Outros Autores: | , |
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
Newbury Park
SAGE Publ.
1993
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| Edição: | 1. ed. |
| Assuntos: | |
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