Advertising management text and cases

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Bibliographic Details
Main Author:	Anderson, Robert L.
Other Authors:	Barry, Thomas E.
Format:	Book
Language:	English
Published:	Columbus Charles E. Merrill Publishing Company 1979
Subjects:	propagácia propagácia priama propagácia skrytá manažment reklama marketing kampane reklamné
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020			\|a 0-675-08302-8
041	0		\|a eng
044			\|a US
245	1	0	\|a Advertising management \|b text and cases \|c Robert L. Anderson, Thomas E. Barry
264		1	\|a Columbus \|b Charles E. Merrill Publishing Company \|c 1979
300			\|a 533 s.
610	2	0	\|a propagácia
610	2	0	\|a propagácia priama
610	2	0	\|a propagácia skrytá
610	2	0	\|a manažment
610	2	0	\|a reklama
610	2	0	\|a marketing
610	2	0	\|a kampane reklamné
100	1		\|a Anderson, Robert L.
700	1		\|a Barry, Thomas E.