Customer relationship Management v obchodnej firme
Podoby uplatnenia konceptu CRM (customer relationship management). Problémy a predpoklady úspechu CRM.
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| Autor principal: | |
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| Formato: | Capítulo de Livro |
| Idioma: | eslovaco |
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MARC
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| 245 | 1 | 0 | |a Customer relationship |b Management v obchodnej firme |c Peter Rácz |
| 520 | |a Podoby uplatnenia konceptu CRM (customer relationship management). Problémy a predpoklady úspechu CRM. | ||
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| 610 | 2 | 0 | |a systém CRM |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a technológie informačné |
| 610 | 2 | 0 | |a technológie komunikačné |
| 610 | 2 | 0 | |a nástroje marketingové |
| 100 | 1 | |a Rácz, Peter | |