Requirements for brand managers and product managers responsible for competitiveness of product and brands
Konkurencieschopnosť produktu a starostlivosť o hodnotu značky ako hlavná náplň prácou produktových manažérov a manažérov značiek. Súbor požiadaviek na kvalifikáciu, skúsenosti, vedomosti a zručnosti na pozíciu manažéra značky (brand manager). Identifikácia a analýza rozdielov medzi súbormi požiadav...
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| Natura: | Capitolo di libro |
| Lingua: | inglese |
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