Literature Review on Service Failure & Recovery
Prehľad dostupnej literatúry o zlyhaní služby a obnove služby zameraný na príspevky z rôznych priemyselných odvetví (verejný sektor, maloobchod, elektronický obchod) a z rôznych krajín. Marketing služieb, obnova služieb a paradox obnovy služieb. Zlyhanie služieb ako šanca pre manažérov na posilnenie...
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| Format: | Book Chapter |
| Language: | English |
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