New Trends in Customer relationship management and their application in slovak enterprises
Obsahové vymedzenie CRM v odbornej ekonomickej literatúre. Prehľad nových trendov v CRM (mobile CRM, social CRM, customer data management, electronic CRM).
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| Natura: | Capitolo di libro |
| Lingua: | inglese |
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| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0116759 | ||
| 005 | 20231128110402.1 | ||
| 041 | 0 | |a eng | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a New Trends in Customer relationship management and their application in slovak enterprises |c Viliam Lendel, Milan Kubina |
| 520 | |a Obsahové vymedzenie CRM v odbornej ekonomickej literatúre. Prehľad nových trendov v CRM (mobile CRM, social CRM, customer data management, electronic CRM). | ||
| 610 | 2 | 0 | |a Slovensko |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a systém CRM |
| 610 | 2 | 0 | |a stratégia obchodná |
| 610 | 2 | 0 | |a partneri obchodní |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a starostlivosť o zákazníkov |
| 610 | 2 | 0 | |a riadenie vzťahov so zákazníkmi |
| 100 | 1 | |a Lendel, Viliam | |
| 700 | 1 | |a Kubina, Milan | |