Relationship marketing and customer loyalty in the B2C sector
Porovnanie marketingu vzťahov a transakčného marketingu. Súvislosť marketingu vzťahov a lojálnosti zákazníka. Lojálne cítenie spotrebiteľa vo svete. Benefity z lojálnych programov.
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
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