The Role of Customer Orientation in the Operation of SMEs

Mikropodniky, malé a stredné podniky zohrávajú kľúčovú úlohu v hospodárstve, keďže hmatateľne prispievajú k zlepšeniu konkurencieschopnosti danej krajiny a vďaka vysokému pokrytiu na trhu poskytujú vysoký počet pracovných miest. Podniky však musia čeliť mnohým výzvam, keďže epidémia koronavírusu veľ...

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1. Verfasser:	Korcsmáros, Enikö
Weitere Verfasser:	Kinczerová, Adriana
Format:	Buchkapitel
Sprache:	Englisch
Schlagworte:	podnik malý podnik stredný zákazníci spokojnosť zákazníkov podpora predaja konkurencieschopnosť prieskum trhu pandémia koronavírus Slovensko Maďarsko
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